Fractional CFO  ·  Financial Consulting

Financial leadership for companies entering Serbia.

Over three decades in finance — twenty years directing an accounting firm as chief accountant, financial controller and advisor to 500+ companies — now embedded with founders, boards and investors who need senior financial command without a full-time hire.

Services

Senior finance, on your terms — engaged at the level your business actually needs.

01

Fractional CFO

Executive financial direction on a retained, part-time basis — strategy, planning, capital allocation and cash discipline. I take ownership of the numbers: building budgets and cashflow models, running the reporting cadence boards rely on, and sitting across the table from banks, partners and investors as your finance lead. The depth of a CFO, without the cost of one on payroll.

02

Serbian Market Entry

End-to-end financial guidance for foreign companies establishing in Serbia: entity setup, tax structuring, VAT treatment, payroll and compliance. I translate the local regulatory landscape into plain decisions — what to register, what it costs, where the obligations sit — and stay alongside you as the operation goes live. Work conducted fluently in English and Serbian.

03

Reporting & Controlling

Management reporting, budgeting and controlling systems that give owners and investors a clear, trusted view of performance. I build multi-level budgets, cashflow projections and executive dashboards tailored to how your business actually runs — turning scattered figures into a single source of truth you can act on.

About

Three decades inside the numbers that decide outcomes.

Jelena Bereta

I have spent over three decades in finance — including twenty years as director of an accounting firm, serving as chief accountant, financial controller and advisor to more than 500 companies — working across the full financial lifecycle of businesses operating in Serbia, from establishment and structuring through to growth, reporting and exit.

That breadth is rare. Having sat inside the books of hundreds of companies across industries, I read a business quickly: where the cash truly moves, where the risk hides, and where a decision will land before it is made. It is the difference between a report that describes the past and financial leadership that shapes what happens next.

Today I work as an external CFO and consultant, partnering with a focused number of clients at a time. That means board-level financial judgment, hands-on involvement, and a single point of accountability — without the overhead of a permanent executive appointment. For foreign companies entering Serbia, it also means a guide who knows the terrain intimately and works seamlessly in both English and Serbian.

I work with founders, management teams and investors who want their finances run with rigour and discretion. Engagements are deliberately limited so each one receives senior attention throughout.

30+
Years in finance
500+
Companies advised
20
Years as chief accountant, financial controller & advisor
Contact

Let's talk about your numbers.

For new engagements and enquiries, reach me directly. I respond personally.